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Visual direction · Identity study
CAMEL
A colourful identity study combining Moroccan references, expressive type and tactile printed application.
- Client
- CAMEL
- My role
- Art Director & Graphic Designer
- Project objective
- Build an expressive visual world rooted in Moroccan symbols, craft, place and contemporary collage.
- Services delivered
- Art direction, visual identity exploration, key artwork, typography, pattern and print application
Images & deliverables
Selected work
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Project result
Final outcome
A compact three-piece presentation connecting two key artworks with a real printed application.
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